Saturday, August 23, 2008

Our Nation's Media

There is a grave concern with our society today. No it is not video games, music, or what the next ipod is going to look like. It is the fact that our nation's media which we trust, is not always faithful to us. The fact stands that the media does not have society's best wishes in mind. I am not saying that the media cannot be helpful, quite the contrary, it can be very informative. Unforunately, the media today does and will continue to choose headlines that are likely to recieve higher ratings over stories that can be socially beneficial.

Today's media cares about one thing and one thing only, ratings. Why? Ratings are what attract sponsors, and if the stations are not attracting sponsors than they lose their jobs. Sponsors need shows with ratings because that is when they are most likely to advertise their products. Hence the NFL Superbowl. Therefore, our media is afraid to run stories that may attract less ratings, and cause sponsors to pull their advertisements.

I am not saying that the media would knowing lie to the public, but they have in the past run stories without checking their sources for authenticity. This is especially true with politics, and political election years, like today. Just an ad can make a candidate look less appealing to potential voters. Therefore, though the media may not openly say something, they may run an ad that can deface a possible political frontrunner.

Our media has never been neutral. It is true that our media pick sides. Fox is an obvious conservative backer. Whereas NBC and CBS tend to be a little more liberal. However, every news agency will run with the story that they belive will receive the highest ratings. There was once a time where the media seemed to have the public's best interest in mind, but that seems to be a pipe dream today.

No, I am not a liberal, and I am not a conservative. I am a human fighting for human rights, and humanity itself. Until the media relizes that it's greatest concern should be humanity, and not who is sponsoring them, then we shall continue to endure this downwards spiral.

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